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With Coca-Cola’s Backing, Green Mountain To Launch A Keurig Cold Drinks Machine Next Year

February 6, 2014: 12:00 AM EST
Investors were puzzled when Green Mountain Coffee Roasters, maker of the single-serve (pod) Keurig coffee machine, announced it was developing a similar machine for cold sodas and juices. But all became a little clearer when Coca-Cola announced it was investing $1.25 billion to acquire a 10 percent stake in the Vermont-based company. The deal, which gives Green Mountain a door into a global distribution network and a family of strong brands, solidified when Coca-Cola was convinced that “we could make Coke and it would taste perfectly every time,” Green Mountain CEO Brian Kelley told Fortune magazine. The Keurig cold beverage platform will launch in 2015.
Beth Kowitt, "Why Coca-Cola invested in Keurig", CNN Money, February 06, 2014, © Cable News Network. A Time Warner Company
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