Yogurt Competition Spurs Innovation In Marketing

Yogurt maker Chobani is joining competitors Dannon and Hain Celestial in “reinventing” yogurt products to appeal to specific categories of consumers. These include toddlers, children, women, men and vegans. A recent Chobani launch, for example, comes packaged in child-friendly pouches and contains nuts, chocolate and quinoa. Chobani Kids and Tots products feature Disney and Marvel characters and flavors like strawberry, banana, chocolate, watermelon and grape. Adult-targeted products include increased fiber and protein, as well as steel-cut oats, quinoa, chia, buckwheat and amaranth, and real fruit.