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Yogurt Competition Spurs Innovation In Marketing

January 30, 2015: 12:00 AM EST
Yogurt maker Chobani is joining competitors Dannon and Hain Celestial in “reinventing” yogurt products to appeal to specific categories of consumers. These include toddlers, children, women, men and vegans. A recent Chobani launch, for example, comes packaged in child-friendly pouches and contains nuts, chocolate and quinoa. Chobani Kids and Tots products feature Disney and Marvel characters and flavors like strawberry, banana, chocolate, watermelon and grape. Adult-targeted products include increased fiber and protein, as well as steel-cut oats, quinoa, chia, buckwheat and amaranth, and real fruit.
Monica Watrous, "Slideshow: New products from Chobani, PepsiCo, Kellogg", Food Business News, January 30, 2015, © SOSLAND PUBLISHING CO.
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