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Yogurt Might Provide PepsiCo’s Vehicle For Growth

February 20, 2016: 12:00 AM EST
PepsiCo’s mediocre financial performance last year was due to a lot of factors: a strong dollar, European stagnancy, political turmoil, etc. But Euromonitor says the company has some organic problems it needs to address to boost profit and please shareholders. Carbonated soft drinks have declined for ten years in a row, so there’s little opportunity for growth there, except through acquisitions. The researcher says dairy, and specifically yogurt, present a better opportunity. The failed attempt at acquiring Chobani – “probably too ambitious a target” – should not dissuade PepsiCo from trying again, perhaps with the Filippou Group, owner of Fage Total Greek Yogurt, whose sales rose at 11 percent value CAGR over 2010-2015 globally. It fits nicely with PepsiCo’s “macro-snacking” strategy.
Pinar Hoşafçi , "PepsiCo’s FY2015 Lacklustre Results Suggest its Snacks Portfolio Could Benefit from a Yoghurt Brand", Blog, Euromonitor International, February 20, 2016, © Euromonitor
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