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Yoplait Regains Some Lost Ground In The Great American Yogurt War

December 14, 2014: 12:00 AM EST
In recent years, struggling General Mills has had to reduce costs by closing factories, cutting jobs and scaling back production in response to sagging consumer demand. But it is battling back on one front at least: yogurt. The Greek yogurt boom, led by brands like Chobani, knocked the stuffing out of Yoplait sales and market share. But the product is on the comeback trail, and may provide the only sweetness in the company’s otherwise sour financial performance. Yoplait sales have inched up – the first rise in years. Researcher Nielsen says Yoplait now has about 24 percent of the U.S. yogurt market.
Annie Gasparro, "General Mills Whips Yoplait Into Shape", The Wall Street Journal, December 14, 2014, © Dow Jones & Company, Inc
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