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PRODUCT LAUNCH: Zero Sugar Coke Introduced In Brazil

May 25, 2017: 12:00 AM EST
Zero Sugar (Zero Acucar) variant of Coca-Cola soft drinks range has debuted in Rio de Janeiro, Brazil. Brand, which also claims Zero Calories, is designed to appeal to the 46 percent of Brazilians who say they are trying to limit sugar intake. Rio de Janeiro Refrescos Ltda is marketing the beverage in 250ml metal cans at $0.61.
"Coca-Cola's range of Soft Drink in Zero Acucar variety available in Brazil", Product Launch Tracker, May 25, 2017, © Lexis Nexis
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